The social media presence of the project and the project itself will focus on raising awareness on sustainability, labor work and the fashion industry in general; and on keeping the memory alive of all of those workers from the “Triangle Shirtwaist Company” fire and all of those who still to this day are victims and are being swallowed by the epidemic that is the fast fashion and consumerism culture.

The Triangle Shirtwaist Company factory employed arround 500 workers, mostly immigrant young women from european countries between the ages of 14 and 20 years old, and it was specialized in producing the shirtwaist blouses. There were no labor legislations, no minimum wage laws and no sanitary regulations. Society was pressuring retailers, and retailers were pressuring manufacturers into producing this high demand products quickly and cheap. These thoughts resulted in a new mindset where productivity was above everything, even safety. Locked doors during the working hours, limited bathroom breaks, limited to none lunch breaks, uncleaned and cluttered spaces, overworked and under compensated environment.

ON SATURDAY MARCH 25TH, 1911, a dropped cigarette on a bin of fabric scraps inside the factory along with the poor sanitary conditions, overflowed pieces of cotton and other highly flammable materials, helped the fire spread rapidly across the factory. All of this factors made the fire the tragedy that it was, with 146 women killed. They were previously pointed out by inspectors and advised to be improved for the safety of the workers and the factory which were ignored. All of these measures were previously complained by the workers on a strike in 1909. They were demanding a worker’s union that looked after the worker’s safety conditions. But these demands were ignored by the bussinesowners because, at the end of the day, production was their main priority, not the workers wellbeing.