Manteco heritage fabrics in "Cinderella Shall Go to the Football" by PATRICK McDOWELL

As Patrick McDowell has it: "As a sustainable designer it is important to me to work with the best and most responsible fabric producers. Manteco has innovative mechanical recycling processes that just make sense. For me it's incredible to see what they are able to do with their fabrics and continue to prove just as we do that sustainability can be luxurious, innovative and desirable"

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This season, in a retelling of Cinderella’s story intertwined with Patrick’s own sustainable fantasy, we are brought a new collection. A tale reimagined and retold – ‘Cinderella Shall Go to the Football.’ Furthering their celebration of strong women, McDowell has combined the opulence and magic of Cinderella with culturally iconic sportswear. McDowell works to further Queer culture in football; a historically exclusionary space to so many. Patrick reflects this in the collection by designing free of gender norms, blurring lines between princess and punter. Through colour blocking, McDowell makes playful reference to the infamous rivalry of Everton FC and Liverpool FC. We see both team’s iconic colour pallets reimagined, combined and juxtaposed. Strikes of iconic red and chartreuse stand against the vibrant Liverpool and Everton Kit colours. McDowell’s design philosophy remains true to a sustainable practice, working solely with recycled and sustainable materials:  he chose to use again our heritage MWool® fabrics, entirely made from recycled wool and dyed without harmful chemicals through the Recype® technique. 


A designer who strives to reinvent luxury through a sustainable mindset and moral practices.

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PATRICK McDOWELL is an independent sustainable brand based in the heart of London. Founded in 2018 by designer Patrick McDowell, the brand has solidified itself as a leading voice on the global fashion stage as pioneer leading the way in sustainable innovation. After graduating from the prestigious Central Saint Martins, McDowell has strived to reinvent the role of a fashion designer as we know it today. Showcasing his debut collection at London Fashion Week, the designer has since captivated the industry whilst gaining the recognition of titans who share Patrick’s vision for redesigning and creating an accessible, circular Fashion industry that creativity can flourish within. In 2019, Anna Wintour nominated Patrick for the Stella McCartney Today for Tomorrow Award. In 2020, Patrick became a Global Ambassador for Graduate Fashion Foundation. Later that year he received a nomination for a British Fashion Award from the British Fashion Council.  At the beginning of 2021, he was appointed Sustainability Design Director of the Italian womenswear brand Pinko and Sustainability Ambassador for Professor Jimmy Choo’s newly founded JCA academy, before moving his own studio into the academy as Designer in Residence in 2022. Patrick McDowell’s three founding pillars are: Support people and the planet, Uplift the Queer community and Nurture Creative education.