Each piece was designed and made in London with a low carbon footprint in mind, and will be available on a made to order limited basis following the show on McDowell’s newly designed website. As ever, avoiding overproduction and creating long lasting, emotionally connected garments that fit the client perfectly is the core aim of the McDowell brand with this collection as no exception.
“Making collections that are deeply personal is a labour of love. I feel like a part of me is inside each and everyone of these pieces. As ever, I have doubled down on what fashion means to me, who I am and where I come from. I’ve created a dream world of sustainable fantasy that captures the essence of peacock dressing for now. Growing up watching the scouse women around me get dressed up to go out and noticing how similar this felt to the writings about the court at versailles lead me to imagine a fictional past where Marie escaped the guillotine and ran away to Liverpool ”