Born in 1985 in Rome, Flavia La Rocca is the founder and the designer of the brand that brings her name: flavialarocca. After a BSc in “Scienze della Moda e del Costume” at La Sapienza, in Rome, in 2007 moves to Milan where started her career in various and prestigious press office as Blumarine, Valentino,Vivienne Westwood and Prada. Experience, knowledge and a strong passion have brought Flavia to start working on her own brand in 2013. A signature style of modular clothes defined by geometric lines was immediately apparent in her first collection together with her commitment to sustainability that is part of the brand’s ethos to being a responsible, honest, and modern company.
“I think that there is a big potential in sustainability, it is the future, the awareness is growing, tecnology help us to find new materials and new process with less impact on the planet, every reality at every stage has the possibility to control how much their work is sustainable, from small reality to the big ones. It is possible to adjust each step of the production in order to have also an ethical way of work. From my point of view, I am proposing a sustainable concept of clothing, I always keep researching new materials and the way to let them more interesting with new techniques. There is no limit , we just need to believe in it and let the people understand that fashion can be glam and stilish but at the same time sustainable and ethical.“