The term “Ecomachìa” (which we could translate as environmental battle, from the Greek οἶκος “house / environment” and μάχη “battle”) was coined by two American scholars, Robert Markley and Molly Rothenberg, to represent, and overcome, the classic contrast between culture and nature, society and environment: a binary concept born in the eighteenth century and in their opinion unsuited for the complexity of the ecosystem in which we live.
“We’ve been through a kind of war for the past two years, and we haven’t gotten out of it yet. In this scenario that has changed all our habits and the dynamics of social life, I believe that a designer should question himself about the meaning of what he does. This collection represents my answer.”
Today, more than ever, the pursuit of beauty must go through sustainability, but this – far from being a limit – is really an opportunity to be extremely creative. The answer to the global waste that surrounds us is not to stop creating, but to create using what we have available, even materials born for other purposes: through their transformation, by radically changing their function and meaning, we can find beauty even in what was built for completely different ends. Ecomachìa is a strong and combative collection, born as a reaction to the period we are living in, in search of a surprising and unpredictable beauty. Nothing is forever. Everything is transformed. It is up to us to mold reality into something better.