What is Manteco Wool?
Learn what’s behind “Manteco Wool", a seal of quality and sustainability used by all fashion brands.
Manteco® has been a leader for premium and sustainable wool textiles since the 1940s, a point of reference in the fashion world, trusted by more than 500 worldwide brands.
Why do fashion brands sew Manteco labels in their garments and market them with the wording “Manteco Wool”?
Nowadays, consumers are paying more attention to the quality, the environmental and ethical impact of their purchases, so using Manteco labels and mentioning “Manteco Wool” on the e-commerce are seals of quality, sustainability, circular economy and made in Italy for brands in the fashion industry.
It indicates to customers that the wool used in the product is of superior quality, as Manteco® is renowned for its high standards and creativity; by associating their products with “Manteco Wool”, brands also aim to leverage the reputation and credibility of Manteco® to enhance the perceived value and desirability of their own products, but that’s not it. Numerous brands prioritize transparency and sustainability in their supply chain and production processes, so mentioning “Manteco Wool” allows them to communicate the source of their wool fabric to customers, fostering trust and confidence in the brand.